The Salisbury Beach Partnership, Inc. (SBP) is a 501c3 non-profit organization dedicated to making Salisbury Beach Center a welcoming destination for the regional community and visitors. Working closely with the Town of Salisbury, Salisbury Chamber of Commerce, Salisbury Beach Betterment Association and the Massachusetts Department of Conservation and Recreation, SBP members include elected officials, local residents, community advocates and business leaders. They are active partners in fostering and promoting initiatives to revitalize Salisbury Beach Center and realize the vision of a new Salisbury waterfront slated to include a lively blend of residences, restaurants and retail offerings. Its signature summer events include the Sand & Sea Festival, 4th of July Sand Sculpting Spectacular, Merrimack River Maritime Festival, Saturday night Surfside Live! Concerts & Fireworks and a Friday Night Beach Party featuring The Valley's Got Talent (every weekend - Labor Day Weekend).