Educational Seminar - Branding Your Small Business

Whether you are running a non-profit or for-profit enterprise, your organization’s brand is more than a name and a logo. Your brand is both your identity and the promise you make to your constituents and the public. As a result, it is also an important tool in your marketing arsenal.

The question many organizations have is “how can we use that tool to help us in our mission?”

Enter the team from McDougall & Duval – Dan Duval, Jeff Bard, Carie Schelfhaudt and Peter Hale. Their engaging and interactive presentation will help you understand how to define your brand and put it to work for your organization. From uncovering what your brand promise is, to cultivating a culture within your organization that reinforces it, and practical steps you can use to ensure it is working for you, this program will provide real-world insight to branding. So come with questions and ready to participate!